The 4MileCircus Episode 22: Shawn Setaro (Part 1)

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Shawn Setaro is the host of the acclaimed hip hop podcast The Cipher as well as a prolific music journalist for Forbes and Complex, an award-winning composer, and seasoned professional bass and guitar player. In Part One of a two part interview, Nicole and Sean talk with “other Shawn” about making the shift from being primarily a musician to music journalist, using social media to build audiences for his writing and podcast (and how that differs from using it as a working musician), finding your social media “voice”, boosting posts effectively on Facebook, hashtagging efficiently on Instagram, coming up with content for posts when you’re out of ideas, getting interview subjects to spread the word, the importance of networking in meatspace, cultivating super fans, and much, much more.

Sean also shares a social media tip about exclusive time bound content such as Snapchat and Instagram Live, and we all discuss our current favorite things including I Am Not Your Negro and James Baldwin’s work in general, New Girl, drinking to forget, and a fabulous New York Times article from back in February about how Trump doesn’t know wtf is going on and his staff literally can’t even find the light switches in the White House.

Next up: We talk more to Shawn about using Patreon and making your work sustainable, financially and otherwise.

Links
4MileCircus
4MileCircus.com
Twitter: @4MileCircus
Instagram: @4MileCircus
Facebook: /4Milecircus

Sean Mannion
Twitter: @unclesean
Instagram: @unclesean

Nicole Solomon
Twitter: @NicoleWSolomon
Instagram: @NicoleWitte
SmallTalkMovie.com
Watch Small Talk (and get a download of Shawn Setaro’s award-winning score if you buy the Deluxe Edition): 4milecircus.com/store

Shawn Setaro
Twitter: @SameOldShawn
Instagram: @ShawnSetaro
Shawn at Forbes: www.forbes.com/sites/shawnsetaro/
Shawn at Complex: http://www.complex.com/author/shawn-setaro

The Cipher: TheCipherShow.com
Twitter: @TheCipherShow
Instagram: @TheCipherShow
Facebook: /TheCipherShow
Patreon: patreon.com/theciphershow

The Cipher producer Josh Kross on twitter: @JoshKross

Shawn’s article for the Sondheim Review: https://www.questia.com/magazine/1P3-2871438611/wordplay

Shawn on Fender for Forbes: https://www.forbes.com/sites/shawnsetaro/2017/02/27/fender-american-professional-line/#181159716ddb

Shawn on Just Blaze’s publishing deal for Forbes: https://www.forbes.com/sites/shawnsetaro/2017/01/25/just-blaze-signs-with-reservoir/#aa216d616173

4MC interview with Hye Yun Park: http://www.4milecircus.com/2017/the-4milecircus-episode-16-hye-yun-park-part-1/

4MC interview with The Shondes (re: IG Stories):
http://www.4milecircus.com/2016/the-4milecircus-episode-8-louisa-solomon-and-eli-oberman-of-the-shondes-part-1/

Canva: Canva.com

Mobile Mondays: https://mobilemondaysnyc.com/

Da Dreak: http://www.dadreak.com/

The Cipher interview with Faith Newman (who signed Nas): http://theciphershow.com/episode/191/
The Cipher interview with Nas: http://theciphershow.com/episode/67/

The Cipher interview with Joe Budden: http://theciphershow.com/episode/172/
Joe Budden on twitter: @JoeBudden
Blog TV: http://www.blogtv.com/

The Cipher interview with Allah B http://theciphershow.com/episode/151/
Allah B on twitter: @AllahB7

NY Times Article “Trump And Staff Rethink Tactics After Stumbles”: https://www.nytimes.com/2017/02/05/us/politics/trump-white-house-aides-strategy.html?_r=0
New Girl: http://www.fox.com/new-girl
I Am Not Your Negro: http://www.iamnotyournegrofilm.com/
James Baldwin: https://en.wikipedia.org/wiki/James_Baldwin
Thanks to Krosstown Studios and The Cipher for technical support.

Music: Circus Waltz by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/