The 4MileCircus Episode 23: Shawn Setaro (Part 2)

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Shawn “Other Shawn” Setaro is the host of acclaimed hip hop podcast The Cipher, a prolific journalist for Forbes and Complex among other publications, and a long-time musician. In the conclusion of our two part conversation, Sean and Nicole talk with him about using Patreon: from wtf it even is and how it works to planning patron incentives, effectively promoting the thing, and why Shawn still doesn’t have a video up on his page. We discuss The Cipher’s stance on sponsorship, as well as how being a white guy doing a podcast about a black art form affects his thoughts on monetization. Shawn also talks about what it’s like being a key support person for someone else who is crowdfunding, how he gets work as a music writer, the importance of doing your research, and The Cipher’s newish no-blunt-smoking-on-the-air policy.

Sean “Original Sean” Mannion shares a crowdfunding (and life!) tip about using parties to build and maintain enthusiasm among supporters, and we all play a rousing round of “name that Shawn/Sean (and, of course, vigorously debate what the “correct” spelling is.)


Twitter: @4MileCircus
Instagram: @4MileCircus
Facebook: /4Milecircus

Sean Mannion
Twitter: @unclesean
Instagram: @unclesean

Nicole Solomon
Twitter: @NicoleWSolomon
Instagram: @NicoleWitte

Shawn Setaro
Twitter: @SameOldShawn
Instagram: @ShawnSetaro
Shawn at Forbes:
Shawn at Complex:

The Cipher:
Twitter: @TheCipherShow
Instagram: @TheCipherShow
Facebook: /TheCipherShow

The Cipher producer Josh Kross on twitter: @JoshKross

Small Talk score available with Deluxe download of Small Talk:
Brian Viglione:
Eric Feigenbaum:
About a Donkey:
Christina Raia:
4MC Interview with Christina Raia:

Sleep with me podcast:
Sleep with me on Patreon:

NY Times Article “Trump And Staff Rethink Tactics After Stumbles”:

4MC interview Joselin Linder about being a working writer:

Shawn’s Observer articles:

Shawn talks to Pusha T (for Forbes):

Shawn’s Thrillest article (Can You Treat PTSD…With Hip Hop?)

Shawn’s article for the Sondheim Review:

Stuff Shawn wrote on behalf of his former employer for The Source (Pharoahe Monch’s PTSD ep):

Stuff Shawn wrote on behalf of his former employer for GQ (top 10 rap verses of 2012)

Shawn’s sound alikes article for Cuepoint:

Shawn’s Forbes story about Soulja Boy:

Blunt smoker on twitter: @LiveTheRICHLife

Thanks to Krosstown Studios and The Cipher for technical support.

Music: Circus Waltz by Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0 License

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