The 4MileCircus Episode 23: Shawn Setaro (Part 2)

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Shawn “Other Shawn” Setaro is the host of acclaimed hip hop podcast The Cipher, a prolific journalist for Forbes and Complex among other publications, and a long-time musician. In the conclusion of our two part conversation, Sean and Nicole talk with him about using Patreon: from wtf it even is and how it works to planning patron incentives, effectively promoting the thing, and why Shawn still doesn’t have a video up on his page. We discuss The Cipher’s stance on sponsorship, as well as how being a white guy doing a podcast about a black art form affects his thoughts on monetization. Shawn also talks about what it’s like being a key support person for someone else who is crowdfunding, how he gets work as a music writer, the importance of doing your research, and The Cipher’s newish no-blunt-smoking-on-the-air policy.

Sean “Original Sean” Mannion shares a crowdfunding (and life!) tip about using parties to build and maintain enthusiasm among supporters, and we all play a rousing round of “name that Shawn/Sean (and, of course, vigorously debate what the “correct” spelling is.)


Twitter: @4MileCircus
Instagram: @4MileCircus
Facebook: /4Milecircus

Sean Mannion
Twitter: @unclesean
Instagram: @unclesean

Nicole Solomon
Twitter: @NicoleWSolomon
Instagram: @NicoleWitte

Shawn Setaro
Twitter: @SameOldShawn
Instagram: @ShawnSetaro
Shawn at Forbes: www.forbes.com/sites/shawnsetaro/
Shawn at Complex: http://www.complex.com/author/shawn-setaro

The Cipher: TheCipherShow.com
Twitter: @TheCipherShow
Instagram: @TheCipherShow
Facebook: /TheCipherShow
Patreon: patreon.com/theciphershow

The Cipher producer Josh Kross on twitter: @JoshKross

Small Talk score available with Deluxe download of Small Talk: 4milecircus.com/store
Brian Viglione: https://www.facebook.com/brianviglionemusic/
Satish: http://www.indofunksatish.com/
Eric Feigenbaum: http://www.remedialmedia.com/ericfeigenbaum/
About a Donkey: https://www.facebook.com/aboutadonkey/
Christina Raia: http://www.christinaraia.com/
4MC Interview with Christina Raia: http://www.4milecircus.com/2016/the-4milecircus-episode-1-christina-raia-part-1/

Sleep with me podcast: sleepwithmepodcast.com
Sleep with me on Patreon: https://www.patreon.com/sleepwithme/posts

NY Times Article “Trump And Staff Rethink Tactics After Stumbles”: https://www.nytimes.com/2017/02/05/us/politics/trump-white-house-aides-strategy.html?_r=0

4MC interview Joselin Linder about being a working writer: http://www.4milecircus.com/2017/the-4milecircus-episode-21-joselin-linder-part-2/

Shawn’s Observer articles: http://observer.com/author/shawn-setaro/

Shawn talks to Pusha T (for Forbes): https://www.forbes.com/sites/shawnsetaro/2015/12/18/pusha-t-talks-his-new-album-and-everything-g-o-o-d/#59f729eb3d97

Shawn’s Thrillest article (Can You Treat PTSD…With Hip Hop?) https://www.thrillist.com/entertainment/nation/can-you-treat-ptsd-with-hip-hop

Shawn’s article for the Sondheim Review: https://www.questia.com/magazine/1P3-2871438611/wordplay

Stuff Shawn wrote on behalf of his former employer for The Source (Pharoahe Monch’s PTSD ep): http://thesource.com/2012/10/05/rap-genius-the-source-preview-pharoahe-monchs-ptsd-ep/

Stuff Shawn wrote on behalf of his former employer for GQ (top 10 rap verses of 2012) http://www.gq.com/gallery/rap-genius-best-rap-verses-2012

Shawn’s sound alikes article for Cuepoint: https://medium.com/cuepoint/soundalike-songs-are-a-two-faced-business-f44ca9678bef

Shawn’s Forbes story about Soulja Boy: https://www.forbes.com/sites/shawnsetaro/2016/05/22/why-soulja-boys-400-million-deal-is-very-suspicious/#1f974b015060

Blunt smoker on twitter: @LiveTheRICHLife

Thanks to Krosstown Studios and The Cipher for technical support.

Music: Circus Waltz by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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