While some of us [*cough!*] may sometimes be known to hang out on twitter all day rather than talking to other people face to face, using our actual voices, most of us have neither the time or inclination to spend every hour skipping from platform to platform, dropping bon mots, helpful links, and dank memes all the live-long day in an effort to maintain a consistent stream of content while building an engaged audience.
Your social media profile is the first thing anyone who cares enough to click will see in their efforts to learn more about you. It’s a relatively easy and painless way to put your best foot forward and present yourself as the person you want people to see.
Social Media Tip: The most effective trick to get clicks is creating content of interest to others–not just yourself.