While many social media platforms attempt to be all things to all people, in the end each of these platforms is somewhat unique. Thus, one’s presence on each needs to be tailored to the specific platform. Facebook is fundamentally about individual connections. Twitter functions like a worldwide cocktail party in which you can dip in […]
On Twitter, you have a bit of freedom. There’s a header image, a profile image, your twitter handle (aka username), your description, your website link, and, if you so desire, a pinned tweet. These elements are all fairly flexible. You want to make sure you’ve crafted each to reflect who you are and what you do.
When social media is part of your job it becomes less distraction and more burden. Give yourself a break from time to time.
While some of us [*cough!*] may sometimes be known to hang out on twitter all day rather than talking to other people face to face, using our actual voices, most of us have neither the time or inclination to spend every hour skipping from platform to platform, dropping bon mots, helpful links, and dank memes all the live-long day in an effort to maintain a consistent stream of content while building an engaged audience.
Your social media profile is the first thing anyone who cares enough to click will see in their efforts to learn more about you. It’s a relatively easy and painless way to put your best foot forward and present yourself as the person you want people to see.
Twitter and Facebook Tip: Attaching images to tweets & Facebook posts = more eyes on your content.
Twitter Tip: Save time by scheduling evergreen tweet in advance.
Social Media Tip: Don’t be scared to experiment and keep track of what gets engagement and what gets ignored.